The Relationship of Brand Image, Perceived Value and Purchase Intention－A Case Study of Cross－Strait Consumers Buying Alishan High Mountain Tea
碩士 === 遠東科技大學 === 行銷與供應鏈管理研究所 === 101 === The tea culture is very popular in Taiwan and tea sets can be seen in families and companies. Making tea and drinking tea can be a leisure and can also be used to connect friendship. Many good quality tea has been produced in Taiwan, particularly the high mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7sz487 |