The Benefits of Utilizing Integrated Internet Marketing for SMEs

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 101 === Regarding to the fact that SMEs in Taiwan are the main force to improve the economy of Taiwan, they somehow face the problem of lacking resources. The concept of this thesis is to study how to integrate both the physical and virtual channels into multi-channel...

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Bibliographic Details
Main Author: 陳弘貞
Other Authors: 潘立芸
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/96764267808467176709