The Effects of Experiential Activities from Tourism Factory on Brand Equity: The Case of Tailloon Balloons Company
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 101 === Since 20th century, the service orientated Industrial Tourism become an important emerging creation industry. The evolution from manufacturing industry to tourism filed is a trend of the uprising knowledge economy. The Industrial Tourism in some western countr...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68756148581271743967 |