An Influence of Brand Community Identification and Community Engagement on Brand Loyalty –The example of Smart Phone

碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 101

Bibliographic Details
Main Author: 林尚賢
Other Authors: 何晉瑋
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/46915035572843667512