Asymmetric Information and Marketing Channel Choice
博士 === 逢甲大學 === 商學博士學位學程 === 101 === This dissertation concludes two parts to examine the asymmetric information and marketing channel choice. Part A, using a unique data set from Taiwan’s automobile liability insurance, this paper tests the screen mechanism hypothesis proposed by Venezia et al. (1...
Main Authors: | Shu Hui Hsieh, 謝淑慧 |
---|---|
Other Authors: | Larry Y. Tzeng |
Format: | Others |
Language: | en_US |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/25933902502642463447 |
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