Asymmetric Information and Marketing Channel Choice

博士 === 逢甲大學 === 商學博士學位學程 === 101 === This dissertation concludes two parts to examine the asymmetric information and marketing channel choice. Part A, using a unique data set from Taiwan’s automobile liability insurance, this paper tests the screen mechanism hypothesis proposed by Venezia et al. (1...

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Bibliographic Details
Main Authors: Shu Hui Hsieh, 謝淑慧
Other Authors: Larry Y. Tzeng
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/25933902502642463447