The Effects of Brand Image and Service Quality on Relationship Quality and Repurchase Intention: Take Product Category as Moderator
碩士 === 逢甲大學 === 企業管理學系 === 101 === The enterprises may improve relationship quality through good product quality, brand image, and service quality. And the relationship quality has been proved to be the antecedent of repurchase intention. Past researches focused on personnel relationship quality,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24052521093129768839 |