The Study of Brand Acquisition

碩士 === 逢甲大學 === 企業管理學系 === 101 === The market share is quite small in Taiwan, most industries export their products overseas. The profit of OEM are very low and the customers also can cancel their order anytime. There are many companies would like to transition from OEM to be OBM recently. Also they...

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Bibliographic Details
Main Authors: Wen-Yu, KO, 柯玟瑜
Other Authors: 吳廣文
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/22479962143325859053