An Application of Structural Equation Modeling in Pricing Strategy for Smartphones
碩士 === 逢甲大學 === 工業工程與系統管理學系 === 101 === Pricing strategy is an important issue in the product development management. To set up a customer acceptable and competitive pricing strategy leads the success of product development. However, general enterprises establish the pricing strategy just with refer...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56208965926410140893 |