The Impacts of Customer Orientation, Relationship Quality and Satisfaction upon Customer Loyalty of Sports Apparel Brand in Taiwan and Mainland China
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The main purpose of this study is to discuss the impacts of customer orientation, relationship quality and satisfaction upon customer loyalty of sports apparel brand in Taiwan and Mainland China. A survey was conducted in Taiwan and Shanghai. On the one...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50191244583487653135 |