The Studies among Perceived Price, Perceived Quality, Perceived Risk and Purchasing Intention of Private Brand's Product within Hypermarkets in Taiwan and Mainland China
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === In recent years, due to the competitions of retail industry in Taiwan became enormous, hypermarkets take private label brand into strategies to protect their profit and obtain competitive advantages. Therefore, the purpose of this study is to understand how hyp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03781862666183717064 |