The Research of Brand Awareness, Perceived Risk and Product Knowledge on Consumers’ Purchase Intention－A Case of Tablet PC
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The iPad has made a comeback since the Apple Inc. released it in January, 2010. This subverts the way consumers use electronic products. The upsurge of the public frenzy has made swarms of international companies enter the market of tablet PC. Among a diversity...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6u59kf |