The Influence of Popular Culture Involvement and Consumer Shopping Values On Purchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === Popular culture means being fond of most public, favorable to the majority, and belonging to subculture and the trend formed by people. Hence, the industry can take the advantage of this trend and pour life ino various purchandise so that they can grasp consum...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/08044149013307736432 |