A Study of the Relationships among Experiential Marketing, Customer Participation and Customer Satisfaction－A Case of the I Transnational Corporation
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === Pine II and Gilmore (1998) mentioned that we have entered the era of experience economy. This study is based on Strategic Experiential Model proposed by Schmitt （1999）. Home furnishings industry as research object. First, from the review of the literature in th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4agrpb |