Applying Perceptual Map to Brand Positioning and Competitive Strategy Development in Four Agent Drink
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The social structure of Taiwan has tuned into middle and old aged one along with the development of economy. People are now becoming more aware of health issues so that the health food industry is important and full of potential. Among those products, Four Agen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50671221859391005022 |