The Influence of Experiential Marketing and Consumer Preferences on Purchase Intention－A Case Study of Taichung City Department Stores
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === According to Ministry of Economic, department stores are classified as general merchandise retail stores. In 2011, the annual sale of department stores is NT$270.2 billion (Ministry of Economic Affairs and Statistics Department, 2012), accounted for the highest...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7mmc57 |