News Frames of Public Offering of Foreign Brand in Taiwan Market-Comparative Study of Uniqlo and Zara
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 101 === The study primarily discusses the variations of news frames and press releases from different countries of originality between the renowned Uniqlo as well as Zara in the midst of their debuts in Taiwan. Statistics have revealed that the press releasing techniq...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46986106970213010666 |