Policy Crisis Communication of Government and Media Effectiveness
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 101 === This study employed the Content Analysis approach to discuss how Taiwan’s government adopts the crisis communication strategies and communication effectiveness on the U.S. beef import issue. The result indicated strategies that were used by the Government incl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41990824554625589623 |