A Study on the Communication Effects of Crisis Organization’s Emotions and Victim’s Follow-up Responses
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 102 === This study takes an event of a product are counterfeited as a case. The experiment employed 3*3 matrixes to investigate the efficacy of crisis communication. The matrixes is planed Emotional Responses of Organization: anger, tearful complaint, and unemotional...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88613140166660499509 |