The Effect of Placement Advertising on Gamers’ Behavior Intention in Social Network Games
博士 === 大葉大學 === 管理學院博士班 === 101 === In recent years, social network games (SNG) as the free patterns are available to the players. In order to survive, advertising has become the game suppliers’ main source of profit. SNG placement advertising has its benefits, but also very easily leads the players...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23666575926817809335 |