Integrated Digital Marketing Channels and Direct Selling for Consumer Purchase Intention of Biotech Products
碩士 === 大葉大學 === 企業管理學系碩士班 === 101 === Online stores are becoming one channel that could not be overlooked following the sustained growth in e-commerce market. For this reason, the question rises as to whether if consumers with different characteristics are affected when other shopping channels could...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37371789514916541566 |