Fashion Industry Brand Image and Purchase Intention－The Moderating Role of Consumer Involvement
碩士 === 大葉大學 === 企業管理學系碩士班 === 101 === The brand image is the property of enterprise, and also the best tool to expand markets and increase profits. Previous scholars mainly focus their attentions on exploring the relationship between brand equity and consumer behavior, few researches are focus on th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36329474183389292881 |