Fashion Industry Brand Image and Purchase Intention-The Moderating Role of Consumer Involvement

碩士 === 大葉大學 === 企業管理學系碩士班 === 101 === The brand image is the property of enterprise, and also the best tool to expand markets and increase profits. Previous scholars mainly focus their attentions on exploring the relationship between brand equity and consumer behavior, few researches are focus on th...

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Bibliographic Details
Main Authors: Chia-huei Chen, 陳佳慧
Other Authors: Yi-fen Huang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/36329474183389292881