The Planning of Fashion Market with Experiential Marketing –On Rice Castle
碩士 === 大葉大學 === 工業工程與科技管理學系 === 101 === This study employed scientific methods and in-depth interviews to determine whether the design of experience activities and the overall marketing of Zhong Xin Rice Castle enhance corporate brand image and cultivate customer loyalty. We then integrated our obse...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81927204369165382729 |