The impact of product country of origin image and between country and product and brand image perceived quality on the purchase intention-based on the motorbike

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === The more progressive the technology develops, the easier our earth becomes a global village, the distance between country and country is more closer, while the customers buy every products depend on where the products are made. Taiwan government lets people rid...

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Bibliographic Details
Main Authors: I-Tsan Chen, 陳億燦
Other Authors: Meng-Jang Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/33979522457025241651