The Effect of Information Diffusion of Medical Cosmetic on Customer’s Purchasing Behavior —Using Perceived Risk and Involvement as Moderating Variables
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === Medical cosmetic through variety information diffusion are getting more attention and wildly spread. It also has been common phenomena. However, when consumers facing whether or not to experience the micro-plastic practice, accompanied risks are still their...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74032130026978048492 |