The research of a single retailer and two manufacturers advertising cost-sharing using the game theory.
碩士 === 健行科技大學 === 經營管理研究所 === 101 === In the supply chain, the manufacturer produced products through marketing approach will deliver products to consumers and stimulate consumer desire to buy the potential to produce buying behavior. Generally the most commonly used marketing techniques that is adv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/432wgg |