The Interaction between Message Sensation Value and Argument Quality on Online Message Effectiveness- The Trait of Sensation Seeking as Moderator
碩士 === 中原大學 === 國際經營與貿易研究所 === 101 === Nowadays, there are many applications on the internet due to the innovation of the internet. The most popular application on the internet is online shopping which has variable ways to promote the merchandise such as the dynamic marketing commercials and pictur...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58330696774402639763 |