Research on the attitudes of employees towards brand identity and brand personality of the Chunghwa Telecom Co., Ltd.
碩士 === 中原大學 === 商業設計研究所 === 101 === With respect to brand management, in addition to making commitment to elevate the quality of life for consumers, it has been on the right track for industries to devote themselves to establishing closer affective connection to consumers. Telecommunication is a ser...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41586711416670147161 |