A Study of Senior Internet Shopping Behavioral Intention

• Main Authors: Dong, Siao-Bei, 董曉蓓
• Other Authors: Chang, Hsing-Yun
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/38068455692300100937

碩士 === 中臺科技大學 === 醫療暨健康產業管理系碩士班 === 101 === This study investigates the senior people’s Internet shopping behavior, the study based on the Technology Acceptance Model (Technology acceptance model; TAM) as the theoretical framework. Considering the quality of network information, the level of trust, knowledge and support, and web design quality factors proposed a research model to examine ageing willingness degree of Internet use, and can be regarded as the industry improvement to provide for the administers use future network approach. The targets of this study are the seniors over the age of 55. The study found the knowledge and support, practicality, the use of the tendency the affect senior customer intentions of online shopping. The study suggests that the seniors need to be training and educating by the community learning center, in order to attract new customers to use the online shopping. The key factor, especially in the use of Internet shopping, such as the provision of a good quality of network information, the usefulness of the level of trust, a wealth of knowledge and the necessary support, web design and website easy to use, are the important factors to develop in the future for the service providers.