A Study of Senior Internet Shopping Behavioral Intention

碩士 === 中臺科技大學 === 醫療暨健康產業管理系碩士班 === 101 === This study investigates the senior people’s Internet shopping behavior, the study based on the Technology Acceptance Model (Technology acceptance model; TAM) as the theoretical framework. Considering the quality of network information, the level of trust,...

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Bibliographic Details
Main Authors: Dong, Siao-Bei, 董曉蓓
Other Authors: Chang, Hsing-Yun
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/38068455692300100937