The Effects of Green Brand Awareness and Green Brand Image on the Customer Value and Purchase Intention
碩士 === 正修科技大學 === 經營管理研究所 === 101 === The greenhouse effect caused by global warming courts ecosystem catastrophe and endangers human health. In the face of the raising environmental awareness, humans start to understand the impact of their activities on the earth. In order to reduce the destruction...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32784147668858390931 |