The Empirical Study of Service Failure, Service Recovery, and Consumer Behavior: Effects of Mediating and Moderating.

碩士 === 正修科技大學 === 經營管理研究所 === 101 === The first service (service quality) can’t be perfected and the second service (service recovery) must turncrisis into opportunities. If there’s any good service recovery measures that will enable dissatisfied customers to become more loyal customers, the relatio...

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Bibliographic Details
Main Authors: Li, Shing-Wen, 李幸紋
Other Authors: Tsai, Cheng-Hung
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/2ve833