A study of the Relationship among the Physician Professionalization of Medical Cosmetology, Customer's Purchase Intent, and Their Consuming Behavior: The Perceived Value as a Moderating Variable
碩士 === 長榮大學 === 高階管理碩士在職專班 === 101 === Medical cosmetology is the trendiest business around the world. The market of medical cosmetology has become an important income for the self-paid medical industry in many countries. In Taiwan, the medical environment mostly depends on national health insurance...
Main Authors: | Shu-Ling Hsu, 徐淑玲 |
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Other Authors: | Yuan-Duen Lee |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/999sw5 |
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