A study of the Relationship among the Physician Professionalization of Medical Cosmetology, Customer's Purchase Intent, and Their Consuming Behavior: The Perceived Value as a Moderating Variable

碩士 === 長榮大學 === 高階管理碩士在職專班 === 101 === Medical cosmetology is the trendiest business around the world. The market of medical cosmetology has become an important income for the self-paid medical industry in many countries. In Taiwan, the medical environment mostly depends on national health insurance...

Full description

Bibliographic Details
Main Authors: Shu-Ling Hsu, 徐淑玲
Other Authors: Yuan-Duen Lee
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/999sw5