A Study on Factors Affecting Online Group-Buying Behaviors From Consumers’ Perspectives
碩士 === 長榮大學 === 資訊管理學系碩士班 === 101 === Online Group-Buying is the latest, yet the most fast growing business model of online shopping. There are relatively fewer studies regarding this area in Taiwan. Particularly, not enough studies can be found regarding those factors that affect consumers’ engagem...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37711684334094219013 |