A Study on the Relationships among Innovativeness, Green Consumption Attitude, Personality Trait and Intention to Use E-books

碩士 === 長榮大學 === 國際企業學系碩士班 === 101 === E-books have been gradually used in technologically advanced countries due to the mature of electronic technology, the popularity of tablet personal computers, and the increasing consciousness in environmental protection. E-books are portable with huge storage f...

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Bibliographic Details
Main Authors: Tsai, Ping-Hua, 蔡秉樺
Other Authors: Ho, Yi-Hui
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/21681235277617422823