Factors Affecting Consumers’ Purchase Behaviors in Home Furnishing Stores
碩士 === 長庚大學 === 工商管理學系 === 101 === This study aims to use Factor Analysis and Analytic Hierarchy Process (AHP) to investigate the factors of consideration in decision-making when consumers purchase home furnishings. Three home furnishing stores near Taipei area were chosen for this study, they are I...
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| Format: | Others |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74072395073351375997 |