The Effect on the Customer Satification and Loyalty of Experiential Marketing－The organic restaurant example of the China Market Pot Shop
碩士 === 中州科技大學 === 保健食品系 === 101 === This research used the China Market Pot Shop, Yuen Foong Yu Group as the case to study about the relationship of (Schmitt 1999) SEMs( Sense, Feel, Think, Act and Relate), experiential value(CROI, Service Excellence, Aesthetics, and Playfulness), customer satisfact...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3uck8c |