An Empirical Study of Smiling Curve: The Case of Chinese Publicly Listed Firms
碩士 === 國立中正大學 === 會計與資訊科技研究所 === 101 === Nowadays, because of globalization, enterprises competitive environment has become more intensive, and the enterprises find that they can enhance their by performing R&D activity and marketing activity. Smiling curve claims that performing R&D activit...
Main Authors: | Kuan-Ting Chen, 陳冠廷 |
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Other Authors: | Chin-Shih Ou |
Format: | Others |
Language: | en_US |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/97497877611032420707 |
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