An Empirical Study of Smiling Curve: The Case of Chinese Publicly Listed Firms

碩士 === 國立中正大學 === 會計與資訊科技研究所 === 101 === Nowadays, because of globalization, enterprises competitive environment has become more intensive, and the enterprises find that they can enhance their by performing R&D activity and marketing activity. Smiling curve claims that performing R&D activit...

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Bibliographic Details
Main Authors: Kuan-Ting Chen, 陳冠廷
Other Authors: Chin-Shih Ou
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/97497877611032420707