Self-Congruity in Consumer Behavior － A Study of Equestrian Activities
碩士 === 國立中正大學 === 運動與休閒教育研究所 === 101 === Purposes: The study was to predict the self-congruity in consumer behavior by equestrian activities. More specifically, the research questions in the study included: (1) whether the self-congruity positively predict satisfaction; (2) whether the self-congruit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05628181812789334026 |