A cross culture study of on-site film-tourism experience and the impact of product placement on Korean drama among Taiwan viewers
碩士 === 國立中正大學 === 行銷管理研究所 === 101 === Prior studies studied about general concept of balance theory without certain location, character and viewers. Therefore, in this study, the different point to prior studies is that location is focused on Korean Folk Village, and characters are focused on tw...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31701100005168131054 |