Influence of Consumer, K-pop Singer and Destination Image Based on Balance Model
碩士 === 國立中正大學 === 行銷管理研究所 === 101 === In recent years, East Asia has been, overwhelmingly growing a new culture, that is Korean popular culture, or Korean wave. After the “Gangnam style” performed by Psy won a phenomenal success around the world, Korean pop music (a.k.a. K-pop music) has begun to a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57515039220618292026 |