The Influence of Price Gap and Quality Gap on Consumer's Purchase Intention for Private Label of Retailers
碩士 === 國立中正大學 === 企業管理研究所 === 101 === According to the statistic data from government, nationals’ deposit income get into a limited growth because of the economic depression. It also affect people’s purchase ability. Thus, retailers and wholesalers will catch the business to release their own low-p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41673027733103767616 |