Explore the Customer Loyalty in Group Buying Service Using the Perspectives on Customer Perception and Satisfaction: A Case of Facebook Fan Page
碩士 === 真理大學 === 企業管理學系碩士班 === 101 === In recent years, the group buying trend is never faded. In Taiwan, eight of the top ten group buying companies have built up their own fan pages on Facebook. In this study, we focus on the circumstance of vigorous development of Facebook group buying fan pages....
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34zbps |