The Impact of Cultural Proximity in the Relationship of Popular Media in the Case of Watching Korean Drama Series and Tourists’ Travel Motivations to South Korea

碩士 === 國立嘉義大學 === 全英文授課觀光暨管理碩士學位學程 === 101 === In this day and age, tourism industry is relying on media to promote tourist destinations. As films shown in the big screen, viewers cannot help but notice the beautiful scenery used as a film setting. This unintentional marketing gave rise to f...

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Bibliographic Details
Main Authors: Nerissa Jean Cruz, 蘇愛琪
Other Authors: David Chang
Format: Others
Online Access:http://ndltd.ncl.edu.tw/handle/69602589928113495440