Conceptualization of Classic Brand from Customers’ Perspective
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 100 === This research attempts to study what “classic brand” means in the eyes of consumers. Despite the frequent usage of the term, “classic brand”, in various marketing contexts, there seems to be a lack of widely acceptable consensus regarding what this te...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/47947496935917002150 |