The Influences of Interactive Advertisement on the Emotional Responses and Advertising Effectiveness
碩士 === 元智大學 === 資訊傳播學系 === 100 === The development of interactive digital art brings opportunities for public service advertisements (PSAs) which indeed need creativity. Interactive design creates a new aesthetic and concept of interaction, and takes the interaction from desktops to the physical wor...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/52814014851793843704 |