| Summary: | 碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 100 === By building on an emerging theoretical engagement with resource management in the perspective of competitive dynamics, this research explorers the competitive rivalry between Google and Apple in the global tablet PC industry. With this investigation, it examines the interaction effects of firm resources and acting strategies on performance. This research proposes that the fit of leveraging resources on strategic actions, and vice versa, is crucial to firm performance. The purpose of this study is thus to provide an interaction model for filling the gap in competitive dynamics literature. A major concern of the gap in the field is that a mediating causal relationship among firm resources, strategic actions and performance is potentially inadequate for illustrating how managers struggle on resource management for conducting strategic actions.
This research conducts structured content analysis for developing the associated measures and time series analysis for the hypothesis analysis. There are more than 3,200 news, during the period from January 2010 to December 2011, associated with strategic actions and firm resources extracted from the daily news available from the Digitimes. This study also collects information relating to global market share of mobile operating system from International Data Corporation and Strategic Analytics for developing dependent measurement.
With significant empirical evidence, this research identifies that strategic actions are potentially in an interaction relationship with firm resources for illustrating the variation of performance. The findings also reveal strategic diversion, specifically for action repertoire analysis, as a new set of competitive dynamics. Finally, this paper also highlighted the major differences between first movers and second movers in terms of their behaviors in conducting their diversion-related acting strategies.
|
|---|
